A robust Women’s Market program can be a major profit driver for banks. Membership in the GBA helps ensure the success of these programs through access to a unique platform of peer learning and other resources that allow banks to build their capacity to serve women customers. The Alliance also uses our collective voice to advocate for greater awareness of women’s vital economic role as consumers, investors and job-creating entrepreneurs.
Women are the most powerful force we can use to better economies, but they face a number of barriers to financial inclusion. The GBA and our partners work in 135 countries to build innovative, comprehensive programs that provide women and women entrepreneurs with vital access to capital, markets, education and training.
We facilitate peer learning across our membership to accelerate the learning curve and help ensure Women’s Market program success.Learn More
We conduct innovative research, collate insight from our banks and house essential resources that help our members stay on the cutting edge.Learn More
We leverage our collective voice to advocate for desired policy change. Our impact can be seen in the success of the women customers our members have supported.Learn More
Just 2 years after launch, BLC’s We Initiative generates significant business returns, representing more than 18% of the bank’s profits. Double-digit growth is projected for the next 3 years.
BLC Bank of Lebanon begins looking at the Women’s Market, quickly recognizing its potential not only as a growth opportunity, but also as a competitive differentiator. The bank becomes a GBA member and starts its journey to capturing the female economy.
The bank decides to launch a Women’s Market program, with the objective of becoming the Bank of Choice for women throughout the Middle East and North Africa. BLC conducts market research, creates a holistic Customer Value Proposition and establishes performance KPIs with the help of GBA and other members.
The bank officially launched its Women’s Market program, We Initiative, in 2012, at an event with more than 500 attendees. BLC begins participating in women-focused panels at financial conferences around the world, giving the bank international exposure.
The bank’s Brilliant Lebanese Awards becomes a major event broadcast across the country, raising the honorees’ profiles and creating role models for women entrepreneurs throughout Lebanon.
“Through the GBA, we have been able to learn from some very large banks
that have fantastic Women’s Market initiatives.”
“The GBA has helped us avoid a lot of common mistakes made with the Women’s Market,
and with all their help I’ve been able to put together a business case and a successful program.”
“The GBA is a great place to come for tools and how-to guides. It is fantastic support
for any banks that are considering focusing on women.”
“GBA plays a very important role in bringing access to knowledge and networks to
funding agencies, funding institutions and the women who need access to it.”
“What the Alliance does is demonstrate to commercial lending institutions
that women have enormous market power.”