Winning Over Women: A commercial imperative for financial services
Kantar’s research in the UK has revealed striking differences in the approach men and women take to managing their money. This report shows how financial service providers in the country are meeting – or failing to meet – the needs of their female customers.
Westpac: Mass Marketing
This presentation on Westpac’s mass marketing strategy was developed by the Westpac team for its 2015 Study Tour.
Westpac: Women’s Market
This presentation on the Women’s Market public relations strategy, featuring case studies of various profiling opportunities and other media outcomes, was developed for Westpac’s 2013 Study Tour.