Tag Archives: insurance

The Women’s Market for Insurance: An Emerging Business Opportunity

The Women’s Market for Insurance: An Emerging Business Opportunity

As the appetite of women worldwide for risk mitigation offerings continues to grow, a strong business case has emerged for insurance companies and banks to deliver tailored insurance solutions to the Women’s Market. Several GBA members are already integrating insurance solutions as part of their holistic value propositions for women. This preview draft InBrief explores the experiences of 12 GBA members and partners who participated in a working group to size the insurance business opportunity and share best practices. The final version will be published in early 2018.

Winning Over Women: A commercial imperative for financial services

Winning Over Women: A commercial imperative for financial services

Kantar’s research in the UK has revealed striking differences in the approach men and women take to managing their money. This report shows how financial service providers in the country are meeting – or failing to meet – the needs of their female customers.