Tag Archives: GBA

The Women’s Market for Insurance: An Emerging Business Opportunity

The Women’s Market for Insurance: An Emerging Business Opportunity

As the appetite of women worldwide for risk mitigation offerings continues to grow, a strong business case has emerged for insurance companies and banks to deliver tailored insurance solutions to the Women’s Market. Several GBA members are already integrating insurance solutions as part of their holistic value propositions for women. This preview draft InBrief explores the experiences of 12 GBA members and partners who participated in a working group to size the insurance business opportunity and share best practices. The final version will be published in early 2018.

GBA Case Study: NatWest

GBA Case Study: NatWest

The fifth in the GBA’s Case Study series on best practice banks features Women in Business champion NatWest, part of the Royal Bank of Scotland. The bank has found great success through its ability to leverage partners in the ecosystem to deliver real value to its women clients.

GBA Case Study BHD León

GBA Case Study: Banco BHD León

GBA Case Study: Banco BHD León

This Case Study on GBA best practice bank in the Dominican Republic Banco BHD León explores how the bank’s transformation of its business model to become more gender intelligent has propelled strong business growth. As a result of its efforts, BHD León has grown its women customer base by double or triple digits across all segments.

Economics of Banking on Women In Brief

La Oportunidad de la Banca Mujer

La Oportunidad de la Banca Mujer

El Estudio Analítico sobre Banca Mujer, realizado por la AGB, es el único depósito de datos bancarios que miden el desempeño de las instituciones financieras en la Banca Mujer a escala mundial. Ésta es la primera publicación anual de este estudio y aquí se presenta un análisis global de los datos. En los próximos años publicaremos resultados adicionales, a medida que los bancos continúen ampliando sus capacidades para el análisis de datos. (English version)

Economics of Banking on Women In Brief

The Economics of Banking on Women

The Economics of Banking on Women

GBA’s Women’s Market Analytics Survey is the only repository of banking data measuring the performance of financial institutions in the Women’s Market globally. This is the first annual publication of this survey and presented here is an aggregate analysis of the data. We will publish additional results in the coming years as banks continue to expand their data analytics capabilities. (Version en español)

Winning the Women's Market How-To 2.0

Winning the Women’s Market | Module 2

Winning the Women’s Market | Module 2

 

How Banks Can Profit from the Multi-Trillion Dollar
Female Economy

This groundbreaking report from the GBA, with support from McKinsey & Company, reveals four key myths banks believe about women and how they use banking services.

How Banks Can Profit from the Multi-Trillion Dollar Female Economy

 

The Paradox of Gender-Neutral Banking

Assuming that gender differences that exist in the world outside the bank disappear when people walk through the door has resulted in high levels of dissatisfaction from one of the world’s most powerful economic forces: women.

The Paradox of Gender-Neutral Banking

 

Research Matrix: BLC Bank Sample Criteria

BLC Bank conducted qualitative market research through two rounds of focus groups in collaboration with the IFC and a local market research company. The research matrix and questionnaire were designed by the IFC, based on BLC Bank recommendations. The market research company was responsible for identifying and recruiting respondents using the pre-defined matrix, ensuring their presence at the meeting and transcribing the findings.

BLC Bank Logo

 


Westpac: Living Longer, Retiring Alone

Women tend to outlive their spouses, and they will need money as they exit the workforce. It is important for women to start thinking about that. This video shows how Westpac can help in saving for retirement.

Westpac - Living Longer Retiring Alone

 

BLC Bank: Women in Managerial Positions

Companies with women in managerial positions do better. This video shows some common stereotypes BLC Bank has found about women in managerial positions in Lebanon.

BLC - Women in Management

 

BLC Bank: The Easy Life of the Housewife

This video shows common misconceptions BLC Bank has uncovered about how people view housewives in Lebanon.

BLC Bank Video The Easy Life of the Housewife

 

Bridging the Entrepreneurship Gender Gap: The Power of Networks

The specific focus of this report by BCG is on the importance of social capital for the success of female entrepreneurs. The framework in this report provides a starting point for designing effective professional networks.

Bridging the Entrepreneurship Gender Gap: The Power of Networks

 

 

WeConnect: Supplier Diversity & Inclusion Resources

WEConnect International has developed a set of resources to help companies assess their global supplier diversity and inclusion programs and identify potential areas for improvement.

Supplier Diversity & Inclusion

 

Banco BHD León: Women Who Change the World Awards

This video highlights the first winner of the Women Who Change the World Awards, which recognizes the contributions and accomplishments of women working to make a difference in the Dominican Republic.

Celida Luis Women Who Change the World Awards

 

BLC Bank: Brilliant Lebanese Awards

In order to enhance brand awareness and establish BLC Bank as the bank of reference for SMEs and women (two strategic axes for the Bank), and support SMEs, BLC Bank developed the Brilliant Lebanese Awards.

BLC Bank Video Brilliant Lebanese Awards 2016

 

Westpac: 100 Women of Influence

Westpac’s annual Women of Influence Awards recognizes and celebrates a diverse group of women. This video shows some highlights from the celebratory event in 2015.

Westpac Video 100 Women of Influence Awards 2015

 

Harnessing the Power of the Purse

CTI finds that tapping the power of the purse depends on correcting industry misperceptions about female investors and an industry tendency to perceive women as a monolithic market. Geography, generation, source of wealth, and asset level are all factors affecting how women perceive wealth and arrive at decisions about its allocation.

CTI Harnessing the Power of the Purse

 

 

TEB: Women Banking

TEB’s Women Banking program developed an advertising campaign to showcase why the bank supports women-owned and women-led SMEs in Turkey.

 

TEB Women Banking Video

 

Banco BHD León: Mujer Abran Paso

When launching its Women’s Market program, BHD León launched an advertising campaign aimed at positioning it as the Bank of Choice for Women in the Dominican Republic. The campaign was based on the premise of empowering women as individuals and transmitting a message that the bank believes in them.

BHD León Comercial Mujer - Abran Paso

 

 

Calculating the Return on Investment of market research is difficult, although your bank’s corporate affairs or community relations teams will have methods. Examples of this value can be found in the below two reports.

 

Westpac: Women’s Insurance Survey Value Report

westpac-logo-transparent

 

Westpac: Women’s Market Clips and Estimated Added Value

Westpac: Retail/Branches

Winning the Women's Market How-To 2.0

Winning the Women’s Market | Module 3

Winning the Women’s Market | Module 3

 

When Women Thrive: Financial Services Perspective

Mercer’s “When Women Thrive, Businesses Thrive” global report is the most comprehensive look at women in the workplace, covering responses from 583 companies across 42 countries, including data on 3.2 million employees. In this market report, Mercer shares specific data and insights that organizations in the financial services industry can use to map their own journeys to greater gender diversity.

When Women Thrive 2016 Mercer

 

 

Chief Executive Women Case Study: Westpac

This CEW Case Study on Westpac looks at the bank’s history of promoting women in the workplace and how it became the first of Australia’s largest companies to appoint a woman as CEO.

Westpac CEW Case Study

 

 

Westpac – Connecting Women

This video was shown in bank branches to describe Westpac’s Women’s Market Division, including its rationale, activities and results. It stresses the value-driven nature of relationship banking with women (trust, loyalty) and includes customer testimonials.

Westpac Connecting Women Video

 

We Initiative – BLC Bank

BLC Bank’s We Initiative targets women in their plurality, seeking to find solutions for their challenges and concerns and aiming to unleash their potential. This video introduces the program.

BLC Bank Video We Initiative

 

 

HBL: Gender Intelligence Training

The Gender Intelligence training HBL implemented was intended to turn branches into a safe space for women and help bank employees serve them better. The training counterbalances stereotypes through data, statistics and best practices from other markets in order for all employees to understand and recognize the business case for targeting women, the CVP and individual and organizational gender biases.

HBL Gender Intelligence Training

Winning the Women's Market How-To 2.0

Winning the Women’s Market | Module 4

Winning the Women’s Market | Module 4

 

GBA Case Study: Westpac

This case study, the first in the GBA’s series, focuses on founding bank Westpac, which has long focused on the female economy as a critical pathway to long-term success.

Westpac Case Study

 

 

Westpac’s Net Promoter Scorecard

The net promoter score (NPS) used by Westpac measures customer advocacy, defined as the willingness of customers to recommend the bank to family, friends and colleagues.

Winning the Women's Market How-To 2.0

GBA How-To: Porter’s Five Forces Framework

GBA How-To: Porter’s Five Forces Framework

This model asks you to understand five forces (competitors, suppliers, new entrants, substitute products and buyers) that shape any industry or market. It asks you to assess their strengths, whether low, medium or high. If all forces are high, then the market environment is highly competitive, and there is probably not significant value to be captured by entering it.

The Paradox of Gender-Neutral Banking

The Paradox of Gender-Neutral Banking

The Paradox of Gender-Neutral Banking

Assuming that gender differences that exist in the world outside the bank disappear when people walk through the door has resulted in high levels of dissatisfaction from one of the world’s most powerful economic forces: women. This report reveals the implicit problems with gender- neutral banking, as a follow-up to 2014’s “How Banks Can Profit from the Multi-Trillion Dollar Female Economy.” (Version en español)

Winning the Women's Market How-To 2.0

Winning the Women’s Market | Module 1

Winning the Women’s Market | Module 1

 

Strategic Planning Worksheet

When considering developing a Women’s Market program, you must examine how the program fits within the bank’s strategic priorities. A bank will already have defined its strategic goals, internal and external priorities, and long-term plans. You can use this worksheet to help scope your strategic planning.

 

SWOT Worksheet

Use this worksheet to think through what it will take to launch and implement a Women’s Market program.

 

Porter’s Five Forces Worksheet

This model asks you to understand five forces (competitors, suppliers, new entrants, substitute products and buyers) that shape any industry or market. It asks you to assess their strengths, whether low, medium or high. If all forces are high, then the market environment is highly competitive, and there is probably not significant value to be captured by entering it.

 

The Power of Women’s Market Data: A How-to Guide

Bankers fully understand the value of data in generating business insights and making informed decisions, yet, many banks struggle to disaggregate their data by sex. Without this data, banks are missing out on key insights to assess customer behavior or measure business performance more effectively. This In Brief was compiled based on the experiences of 11 GBA members and partners as a practical guide to support banks that are looking to start disaggregating their data by sex, or those looking to improve their current practices.

The Power of Women's Market Data

 

Establishing a Baseline: Example of Data Points

These data points were considered critical from Alliance members with active Women’s Market programs.

 

Market Share Worksheet

This worksheet will help you calculate your current and potential market share.

 

Women, Business and the Law

This World Bank report measures and compares gender parity in 173 economies, using data about legal restrictions on women’s entrepreneurship and employment in order to inform policy discussions and promote research on the linkages between the law and women’s economic opportunities.

Women, Business and the Law Report 2016

 

Opportunity Quantified & IRR

This worksheet will help you understand the potential value of the Women’s Market in your operational areas and if you have a business case.

CVP Webinar BHD Leon

Webinar: Developing Distinct CVPs for Women – BHD León

Webinar: Developing Distinct CVPs for Women – BHD León

This is a modified version of the presentation given by Banco BHD León’s Vice President, Business Development Daniel Gutiérrez at the May 18, 2016, GBA and SME Finance Forum webinar, “Developing Distinct Customer Value Propositions: What Banks Need to Know about the Women’s Market.”

CVP Webinar BLC Bank

Webinar: Developing Distinct CVPs for Women – BLC Bank

Webinar: Developing Distinct CVPs for Women – BLC Bank

This is a modified version of the presentation given by BLC Bank’s Head of Brands Management, Marketing Group Karyl Akilian at the May 18, 2016, GBA and SME Finance Forum webinar, “Developing Distinct Customer Value Propositions: What Banks Need to Know about the Women’s Market.”

Chile Case Study on Sex-Disaggregated Data

Promoviendo Sistemas Financieros Inclusivos: La Integración de un Enfoque de Género en Chile

Promoviendo Sistemas Financieros Inclusivos: La Integración de un Enfoque de Género en Chile

Hasta el momento Chile es el único país en el mundo que ha realizado y publicado
en forma sistemática, durante más de 10 años, datos desagregados por sexo en su sistema financiero. El estudio analiza los motivos que originaron la recolección de datos desagregada por sexo, describe los procesos emprendidos para obtenerlos, destaca sus usos actuales y potenciales y recoge las lecciones aprendidas más importantes para que otros entes reguladores, legisladores y entidades gubernamentales en otras jurisdicciones puedan aprovechar y hacer una réplica de esta exitosa experiencia. (English version)

Chile Case Study on Sex-Disaggregated Data

Catalyzing Inclusive Financial Systems: Chile’s Commitment to Women’s Data

Catalyzing Inclusive Financial Systems: Chile’s Commitment to Women’s Data

Chile is the only country in the world that has consistently tracked sex-disaggregated data on its financial system for over 10 years. This study explores why this was done, maps out the processes taken to generate the data, highlights current as well as potential uses of the data, and extracts the most important lessons so that regulators, policymakers and government entities in other jurisdictions can learn from the country’s experience. (Version en español)

The Power of Women's Market Data

The Power of Women’s Market Data: A How-to Guide

The Power of Women’s
Market Data: A How-to Guide

Bankers fully understand the value of data in generating business insights and making informed decisions, yet, many banks struggle to disaggregate their data by sex. Without this data, banks are missing out on key insights to assess customer behavior or measure business performance more effectively. This In Brief was compiled based on the experiences of 11 GBA members and partners as a practical guide to support banks that are looking to start disaggregating their data by sex, or those looking to improve their current practices.

Como Ganarse el Mercado de la Mujer

Cómo Ganarse el Mercado de la Mujer: Síntesis

Cómo Ganarse el Mercado de la Mujer: Síntesis

Este documento ofrece una selección de ideas de la guía practica de la AGB “Como Ganarse el Mercado de las Mujeres”, la cual captura los conocimientos y lecciones aprendidas de nuestros miembros para proporcionar ejemplos prácticos , metodologías y otras herramientas clave para tener éxito con el mercado de las mujeres. La guía completa está disponible exclusivamente para miembros.

Winning the Women's Market How-To 2.0

Winning the Women’s Market: Overview

Winning the Women’s Market: Overview

This brochure offers a selection of insights from the GBA’s How-to Guide, “Winning the Women’s Market,” which captures wisdom from members to provide practical examples, methodologies and other key tools for succeeding with the Women’s Market. The full guide is available exclusively to members.

GBA How To Spanish Second Edition

Cómo Ganarse al Segmento Mujer

Cómo Ganarse al Segmento Mujer

Como Ganarse el Mercado de la Mujer es guía practica de AGB que captura los conocimientos y lecciones aprendidas de nuestros miembros para proporcionar ejemplos prácticos , metodologías y otras herramientas clave para tener éxito con el mercado de las mujeres. La guía completa está disponible exclusivamente para miembros.

Women in Business

Women in Business

This is a presentation made by Alliance CEO Inez Murray at the IFC/Financial Times “Sustainability Days” conference in February 2013. It is a good source of statistics and information on the business case for serving the Women’s Market, an overview of the steps to take in building a Women’s Market program, and a presentation of the cases of Fleet Bank Boston and Westpac Australia. It also offers an extensive discussion of customer segmentation.