Tag Archives: banking women

GBA Case Study: Access Bank

GBA Case Study: Access Bank

Access Bank’s innovative Women’s Market segmentation strategy has propelled strong growth in the women’s portfolio at the Nigerian powerhouse. This Case Study explores how they went about developing their strategy and some of the innovative ways they are reaching out to women in their home base and across Africa.

GBA Case Study: BancoEstado

GBA Case Study:
BancoEstado

As Chile’s only state-owned commercial bank, BancoEstado has a distinct mandate to deliver financial products and services to the entire population and contribute to a more inclusive and equal country. This Case Study looks at how the bank went from massifying access to financial services for women to unlocking the potential of women’s businesses.

Women in Finance A Case for Closing Gaps IMF

Women in Finance: A Case for Closing Gaps

Women in Finance: A Case for Closing Gaps

This study by the International Monetary Fund analyzes the intersection of gender and finance, examining women’s roles not only as users of financial services but also as leaders in financial institutions and financial supervision agencies. It highlights the need for better data to monitor gender gaps, help researchers understand the drivers of these gaps and their effects, and help design effective policies to address them.

SBIF Report 2018

Género en el Sistema Financiero 2018

Género en el Sistema Financiero 2018

El presente informe de la SBIF constituye la decimoséptima edición de un compromiso institucional que, en lo fundamental, busca satisfacer requerimientos de información asociados al diseño e implementación de políticas públicas en materia de equidad de género. Entrega información de endeudamiento de mujeres y hombres en el sistema bancario chileno.

IDRC Behavioural Finance Report

What Can Behavioural Science Tell Us About the Financial Decisions of Women?

What Can Behavioural Science Tell Us About the Financial Decisions of Women?

A growing number of studies in the field of behavioural science are examining factors that influence financial decisions. This paper reports on the effectiveness of various behavioural interventions that could reasonably be applied by financial services providers to increase women’s access to and usage of financial services.

Beta Test: Global Business Case Tool for Financial Services Providers

Beta Test: Global Business Case Tool for
Financial Services Providers

This tool helps the user develop a business case for the Women’s Market by quantifying the market opportunity and estimating an FSP’s direct financial benefits from strategically targeting the female economy – providing strong groundwork for a presentation to senior management to integrate a Women’s Market program into the FSP’s overall strategy. The Excel-based tool also comes with a PDF guide to help the user understand how to use the resource.

Economics of Banking on Women 2.0

The Economics of Banking on Women: 2018 Edition

The Economics of Banking on Women: 2018 Edition

This report is based on information gathered in the GBA’s Women’s Market Analytics Survey — the only collection of global banking data measuring the performance of financial institutions serving the Women’s Market, with 4 years of performance data and over 400 data points per institution. This second edition of the report bears out several trends that emerged in the previous edition, highlighting the strong business opportunity the Women’s Market represents.

Update: A previous version of this report was missing labels on one graph. We have corrected the error in this edition.

Women & Financial Wellness: Beyond the Bottom Line

Women & Financial Wellness: Beyond the Bottom Line

Women & Financial Wellness: Beyond the Bottom Line

This report from Merrill Lynch explores how women’s financial needs and preferences are distinct. It examines the different life journeys women take—and the financial consequences of the circumstances and decisions they are faced with along the way. Finally, it shines a light on the importance of demonstrating respect and inclusion to facilitate a path to women’s financial freedom and wellness.

WFID Partnership Principles

Women’s Financial Inclusion Data Partnership Principles

Women’s Financial Inclusion Data Partnership Principles

Stakeholders need a complete picture of the gap in women’s financial inclusion to be able to close it – and data is critical to this. These tenets reflect the aspirations and commitments of the WFID partnership (comprising the Alliance for Financial Inclusion, Data2X, the Global Banking Alliance for Women, the Inter-American Development Bank, IDB Invest, the International Finance Corporation, the International Monetary Fund, and the World Bank Group) to increasing women’s access to and use of financial services by promoting the collection and use of sex-disaggregated data.

How Data Can Propel Full Financial Inclusion for Women

The Way Forward: How Data Can Propel Full Financial Inclusion for Women

The Way Forward: How Data Can Propel Full Financial Inclusion for Women

Data is one of the key elements necessary to create inclusive financial systems around the world. With more and improved WFI data, policymakers can design and monitor WFI interventions, and financial service providers can build a business case for targeting women as clients. This strategy document from the Women’s Financial Inclusion Data (WFID) partnership argues that only through a unified and sector-wide approach to the collection, analysis and use of gender data will women’s full financial inclusion be realized.

IFC Bank of Palestine Evaluation

Evaluation Report: Bank of Palestine Strengthens Women-Owned Businesses and the Economy

Evaluation Report: Bank of Palestine Strengthens Women-Owned Businesses and the Economy

This evaluation report highlights the business results and lessons learned from IFC’s partnership with Bank of Palestine and its Felestineya Women’s Market program.

Powering Potential

Powering Potential: Increasing Women’s Access to Financial Products and Services

Powering Potential: Increasing Women’s Access to Financial Products and Services

This report, a companion to BNY Mellon and the UN Foundation’s Return on Equality publication, shines a spotlight on the opportunity to realize gains — in both gender equality and market returns — by increasing women’s financial inclusion around the world. The goal of the report is to inspire financial services providers to design and market products and services that fuel women’s full economic participation, and to encourage investors to steer their capital toward such companies.

GBA Case Study BHD León

Estudio de Caso: Banco BHD León

Estudio de Caso: Banco BHD León

El estudio de caso de Banco BHD León, un banco de prácticas óptimas en la República Dominicana, explora la transformación del banco a un modelo de negocios basado en la inteligencia de género lo que ha impulsado un sólido crecimiento en el segmento mujer.  BHD León ha podido crecer su base de clientas en todos los segmentos significantivamente. (English version)

GBA Case Study: NatWest

GBA Case Study: NatWest

The fifth in the GBA’s Case Study series on best practice banks features Women in Business champion NatWest, part of the Royal Bank of Scotland. The bank has found great success through its ability to leverage partners in the ecosystem to deliver real value to its women clients.

GBA Case Study BHD León

GBA Case Study: Banco BHD León

GBA Case Study: Banco BHD León

This Case Study on GBA best practice bank in the Dominican Republic Banco BHD León explores how the bank’s transformation of its business model to become more gender intelligent has propelled strong business growth. As a result of its efforts, BHD León has grown its women customer base by double or triple digits across all segments. (Version en español)

Winning Over Women: A commercial imperative for financial services

Winning Over Women: A commercial imperative for financial services

Kantar’s research in the UK has revealed striking differences in the approach men and women take to managing their money. This report shows how financial service providers in the country are meeting – or failing to meet – the needs of their female customers.

AFI Sex-Disaggregated Data

Sex-Disaggregated Data Toolkit

Sex-Disaggregated Data Toolkit

This AFI Financial Inclusion Data Working Group Guideline Note outlines steps to using supply and demand side sex-disaggregated data to close the financial inclusion gender gap based on the experience of AFI member institutions in a range of countries, including: Bangladesh, Burundi, Costa Rica, Chile, Democratic Republic of Congo, Ghana, Haiti, Malaysia, Morocco, Rwanda, Samoa, Senegal, Solomon Islands, Tanzania, Zambia and Zimbabwe.

Economics of Banking on Women In Brief

La Oportunidad de la Banca Mujer

La Oportunidad de la Banca Mujer

El Estudio Analítico sobre Banca Mujer, realizado por la AGB, es el único depósito de datos bancarios que miden el desempeño de las instituciones financieras en la Banca Mujer a escala mundial. Ésta es la primera publicación anual de este estudio y aquí se presenta un análisis global de los datos. En los próximos años publicaremos resultados adicionales, a medida que los bancos continúen ampliando sus capacidades para el análisis de datos. (English version)

Economics of Banking on Women In Brief

The Economics of Banking on Women

The Economics of Banking on Women

GBA’s Women’s Market Analytics Survey is the only repository of banking data measuring the performance of financial institutions in the Women’s Market globally. This is the first annual publication of this survey and presented here is an aggregate analysis of the data. We will publish additional results in the coming years as banks continue to expand their data analytics capabilities. (Version en español)

Winning the Women's Market How-To 2.0

Winning the Women’s Market | Module 2

Winning the Women’s Market | Module 2

 

How Banks Can Profit from the Multi-Trillion Dollar
Female Economy

This groundbreaking report from the GBA, with support from McKinsey & Company, reveals four key myths banks believe about women and how they use banking services.

How Banks Can Profit from the Multi-Trillion Dollar Female Economy

 

The Paradox of Gender-Neutral Banking

Assuming that gender differences that exist in the world outside the bank disappear when people walk through the door has resulted in high levels of dissatisfaction from one of the world’s most powerful economic forces: women.

The Paradox of Gender-Neutral Banking

 

Research Matrix: BLC Bank Sample Criteria

BLC Bank conducted qualitative market research through two rounds of focus groups in collaboration with the IFC and a local market research company. The research matrix and questionnaire were designed by the IFC, based on BLC Bank recommendations. The market research company was responsible for identifying and recruiting respondents using the pre-defined matrix, ensuring their presence at the meeting and transcribing the findings.

BLC Bank Logo

 


Westpac: Living Longer, Retiring Alone

Women tend to outlive their spouses, and they will need money as they exit the workforce. It is important for women to start thinking about that. This video shows how Westpac can help in saving for retirement.

Westpac - Living Longer Retiring Alone

 

BLC Bank: Women in Managerial Positions

Companies with women in managerial positions do better. This video shows some common stereotypes BLC Bank has found about women in managerial positions in Lebanon.

BLC - Women in Management

 

BLC Bank: The Easy Life of the Housewife

This video shows common misconceptions BLC Bank has uncovered about how people view housewives in Lebanon.

BLC Bank Video The Easy Life of the Housewife

 

Bridging the Entrepreneurship Gender Gap: The Power of Networks

The specific focus of this report by BCG is on the importance of social capital for the success of female entrepreneurs. The framework in this report provides a starting point for designing effective professional networks.

Bridging the Entrepreneurship Gender Gap: The Power of Networks

 

 

WeConnect: Supplier Diversity & Inclusion Resources

WEConnect International has developed a set of resources to help companies assess their global supplier diversity and inclusion programs and identify potential areas for improvement.

Supplier Diversity & Inclusion

 

Banco BHD León: Women Who Change the World Awards

This video highlights the first winner of the Women Who Change the World Awards, which recognizes the contributions and accomplishments of women working to make a difference in the Dominican Republic.

Celida Luis Women Who Change the World Awards

 

BLC Bank: Brilliant Lebanese Awards

In order to enhance brand awareness and establish BLC Bank as the bank of reference for SMEs and women (two strategic axes for the Bank), and support SMEs, BLC Bank developed the Brilliant Lebanese Awards.

BLC Bank Video Brilliant Lebanese Awards 2016

 

Westpac: 100 Women of Influence

Westpac’s annual Women of Influence Awards recognizes and celebrates a diverse group of women. This video shows some highlights from the celebratory event in 2015.

Westpac Video 100 Women of Influence Awards 2015

 

Harnessing the Power of the Purse

CTI finds that tapping the power of the purse depends on correcting industry misperceptions about female investors and an industry tendency to perceive women as a monolithic market. Geography, generation, source of wealth, and asset level are all factors affecting how women perceive wealth and arrive at decisions about its allocation.

CTI Harnessing the Power of the Purse

 

 

TEB: Women Banking

TEB’s Women Banking program developed an advertising campaign to showcase why the bank supports women-owned and women-led SMEs in Turkey.

 

TEB Women Banking Video

 

Banco BHD León: Mujer Abran Paso

When launching its Women’s Market program, BHD León launched an advertising campaign aimed at positioning it as the Bank of Choice for Women in the Dominican Republic. The campaign was based on the premise of empowering women as individuals and transmitting a message that the bank believes in them.

BHD León Comercial Mujer - Abran Paso

 

 

Calculating the Return on Investment of market research is difficult, although your bank’s corporate affairs or community relations teams will have methods. Examples of this value can be found in the below two reports.

 

Westpac: Women’s Insurance Survey Value Report

westpac-logo-transparent

 

Westpac: Women’s Market Clips and Estimated Added Value

Westpac: Retail/Branches

Winning the Women's Market How-To 2.0

Winning the Women’s Market | Module 3

Winning the Women’s Market | Module 3

 

When Women Thrive: Financial Services Perspective

Mercer’s “When Women Thrive, Businesses Thrive” global report is the most comprehensive look at women in the workplace, covering responses from 583 companies across 42 countries, including data on 3.2 million employees. In this market report, Mercer shares specific data and insights that organizations in the financial services industry can use to map their own journeys to greater gender diversity.

When Women Thrive 2016 Mercer

 

 

Chief Executive Women Case Study: Westpac

This CEW Case Study on Westpac looks at the bank’s history of promoting women in the workplace and how it became the first of Australia’s largest companies to appoint a woman as CEO.

Westpac CEW Case Study

 

 

Westpac – Connecting Women

This video was shown in bank branches to describe Westpac’s Women’s Market Division, including its rationale, activities and results. It stresses the value-driven nature of relationship banking with women (trust, loyalty) and includes customer testimonials.

Westpac Connecting Women Video

 

We Initiative – BLC Bank

BLC Bank’s We Initiative targets women in their plurality, seeking to find solutions for their challenges and concerns and aiming to unleash their potential. This video introduces the program.

BLC Bank Video We Initiative

 

 

HBL: Gender Intelligence Training

The Gender Intelligence training HBL implemented was intended to turn branches into a safe space for women and help bank employees serve them better. The training counterbalances stereotypes through data, statistics and best practices from other markets in order for all employees to understand and recognize the business case for targeting women, the CVP and individual and organizational gender biases.

HBL Gender Intelligence Training

Winning the Women's Market How-To 2.0

Winning the Women’s Market | Module 4

Winning the Women’s Market | Module 4

 

GBA Case Study: Westpac

This case study, the first in the GBA’s series, focuses on founding bank Westpac, which has long focused on the female economy as a critical pathway to long-term success.

Westpac Case Study

 

 

Westpac’s Net Promoter Scorecard

The net promoter score (NPS) used by Westpac measures customer advocacy, defined as the willingness of customers to recommend the bank to family, friends and colleagues.

Winning the Women's Market How-To 2.0

GBA How-To: Porter’s Five Forces Framework

GBA How-To: Porter’s Five Forces Framework

This model asks you to understand five forces (competitors, suppliers, new entrants, substitute products and buyers) that shape any industry or market. It asks you to assess their strengths, whether low, medium or high. If all forces are high, then the market environment is highly competitive, and there is probably not significant value to be captured by entering it.