This panel explored what it has taken to fully embed panelists’ Women’s Market programs into their banks. Contributors shared their experiences from different regions on what kept the program going after the initial excitement of the launch had passed. Panelists agreed that strong internal and external communications, a focus on Diversity & Inclusion, ensuring men were included in the journey, and tracking business results and communicating them widely helped banks maintain momentum.
Head Financial Institution Consulting Group South Asia, IFC
National Manager Business Initiatives, SME Banking & Connect Now; Westpac
Head of Communications, BLC Bank
NADIA AL SAEED
CEO, Bank al Etihad
Chair, Access Bank
Bring the men with you – gender sensitivity training is key.
— Andrew McCartney
You need to communicate well: Tell a story and a business strategy.
— Rachael McKenzie
You can’t clap with only one hand. You need to gain the trust of your employees to effectively transmit the message to the public.
— Joyce Kozaily
We have made this part of our DNA. If the program is part of our identity across the organization, it will not be abandoned if I’m not there to look after it.
— Nadia al Saeed
When women are fulfilled personally, they tend to give a lot more to the customers.
— Mosun Belo-Olusoga