Nick Tesseyman introduced the European Bank for Reconstruction and Development’s approach to the Women’s Market, describing how the organization supports its partner banks with financial propositions as well as training and other non-financial services. Four practitioners shared their experiences in developing and launching programs, agreeing that long-term success requires that the program be embedded in the banks, that it is supported from the top, that a clear business case is determined and that government should be involved for a larger-scale culture shift in the country.
Investment Director and Head of Financial Institutions, Equity; CDC Group
First Deputy CEO, Forte Bank JSC
Deputy Managing Director, TEB Kosovo
Deputy CEO MSME, TBC Bank
Managing Director for Financial Institutions, EBRD
Marketing, SME Specialist; BNP Paribas Internal Retail Banking
Success with the Women’s Market often requires an internal culture shift for an organization.
— Maria Largey
There was quite a bit of skepticism about the program at the bank, so we have to show its profitability.
— Guram Adnronikashvili
Entrepreneurs are key drivers to develop the country, and we can help support those entrepreneurs.
— Dren Krypa
Targeting the Women’s Market increases the size of the pie, rather than banks fighting for the same traditional pieces.
— Nikoloz Kurdiani
The EBRD is focusing on taking a more intensive approach to develop strategies for gender equality.
— Nick Tesseyman
This initiative is bringing all of the stakeholders together. The ecosystem is mature, promising and dynamic.
— Simla Unal