Four male CEOs had an honest conversation with Inez about why they support their banks’ Women’s Market programs. RBS recognized an untapped market and an opportunity to grow it when it saw that fewer women were starting businesses than men. BLC’s Women’s Market program has positioned the bank as a gender expert in the country and has been its major point of differentiation in a crowded market. Stanbic saw the business case early on with women customers performing better, and BRAC Bank found an opportunity to build a new bank on a strong model of values. All agreed that a clear business case was necessary to influence other top leaders to build a Women’s Market program. Each made a commitment to bring one male colleague with them to the next GBA Summit.
CEO, Global Banking Alliance for Women
Managing Director, Business & Private Banking; NatWest & RBS
Deputy Chairman, General Manager; BLC Bank
CEO, Stanbic Bank
SELIM RF HUSSAIN
Managing Director and CEO, BRAC Bank
We’re building the business case, but we only have 47 banks, and only 90 in the world have anything to do with the Women’s Market. How do we convince more leaders?
— Inez Murray
Rather than telling customers that we lend money, which is fairly obvious, we tell them what we’re doing to support women entrepreneurs.
— Marcelino Castrillo
If you stick with women, they’ll stick with you.
— Nadim Kassar
It made good business sense to look at the Women’s Market from a business point of view – not as CSR.
— Charles Mudiwa
We have a segment for doctors. We have a segment for engineers – even different types of engineers. Why should we not have a segment specializing in 50% of the population? I don’t need empirical evidence that it’s viable; it’s 50% of the population – how can it not be viable?
— Selim RF Hussain