Dead sea salt shore 2018 Summit GBA

Conference Highlights

The 17th Annual GBA Summit was held on the banks of the Dead Sea in Jordan Nov. 13-15, hosted by Bank al Etihad. Bringing more than 160 attendees from 75 different organizations, the 2018 Summit boasted a wide variety of highly interactive sessions exploring the theme of “The Future of Financial Services for Women.” You can read our recaps of the proceedings below.

The Future of Financial Services for Women

The 2018 Summit opened with a glimpse into how the financial services ecosystem will evolve to serve customers more effectively in the future.

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GBA Case Studies

GBA members Bank al Etihad and AXA presented case studies on their organizations’ Women’s Market programs, showcasing the opportunities they have found, how they have built their successful approaches and lessons they have learned.

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Empowering Women to Empower the World: A Conversation with Ann Cairns

GBA CEO Inez Murray sat down with Ann Cairns, Vice Chairman of Mastercard, to learn more about what the company is doing with the Women’s Market.

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Ecosystem Plays to Solve for Women’s Lifecycle Needs

This panel showcased examples of ecosystem plays from several GBA stakeholders and their experiences and successes in solving for women’s lifecycle needs.

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Including the Voice of the Customer in Ecosystem Development

This session explored FemForward, FMO’s latest groundbreaking offering to help financial services providers serve women entrepreneurs more effectively.

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Keynote Address: H.E. Dr. Ziad Fariz

The central bank Governor spoke about barriers women face in Jordan when trying to access financial services and the role of the bank in improving the situation.

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Legal and Regulatory Barriers Inhibiting Women’s Full Financial Inclusion in MENA

Tazeen Hasan of the World Bank presented the latest “Women, Business and the Law” research on barriers to women’s financial inclusion in the region.

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Policy Enablers that Tackle Women’s Lifecycle Needs in MENA

This panel explored enablers for three priority segments, with a further focus on the lifecycle needs of each: unbanked women, refugees and women MSME owners.

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Designing the 2030 Customer Journey Experience

This interactive workshop helped Summit participants visualize and build a Women’s Market customer journey of the future.

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Digitalization and Personalization – The Right Mix of Technology and Touch

This panel discussion focused on the friction between increasing reach and maintaining human touch in the digital age.

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Payments – The Real Differences Between Women and Men

This session walked through the latest Mastercard research from 40,000 customers on gender differences in financial behaviors.

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Beyond Pink Cards – Payments for the Women of Tomorrow

This workshop introduced the new GBA-Mastercard partnership Women by Design and explored how members can best meet the payment needs of women across four segments.

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Islamic Finance with a Gender Lens

This panel session explored Islamic finance and the ways in which it aligns with the needs of the Women’s Market.

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Platforms to Massify Support to Women with Non-financial Services

Panelists explored the major upside of digital NFS in terms of reaching scale as well as the ongoing need for direct interaction with customers to truly gain traction.

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Mobilizing Capital for Women, from Women – Are Gender-smart Products the Answer?

Panelists in this session discussed the role of gender-smart products in creating change for women as well as the importance of training investment advisors to ensure buy-in.

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Advertising with Impact – Creating Campaigns that Speak to Women

This panel looked at positive approaches to advertising to women that do not include harmful gender stereotypes.

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Is Your Company Culture Holding Women Back?

This session explored challenges around getting more women into leadership positions and the role company culture has in changing mindsets.

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The Decision Makers: A Conversation with Women’s Market Leaders

Senior leaders discussed how they are guiding their institutions to implement successful Women’s Market programs.

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2018 GBA Women’s Market Champion Awards

The GBA is thrilled to recognize the contributions of 13 outstanding members making a difference in the female economy.

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