Head of Communication, BLC Bank
Joyce Kozaily Abi Aad is the Head of Communication within the Marketing Group at BLC Bank S.A.L. She has 14 years of experience in the banking sector across areas such as Retail Banking, Marketing and Communication.
She was part of the team who worked on uplifting BLC Bank’s corporate image . She is responsible for developing and implementing of the Bank’s communication strategies and Public relations activities, both external and internal in order to enhance the Bank’s image. Her areas of responsibility include corporate and tactical communication, digital communication, relations with the media, along with event management. She is a member of the Bank’s Corporate Social Responsibility committee and the Marketing Committee. In parallel to her banking experience, she pursued a career in the media field as a host in Lebanese television – Future TV.
Joyce holds a Bachelor of Science degree in Banking and Finance from the Lebanese American University – LAU.