Founder and Managing Director, Addidi
Anna Sofat is founder and Managing Director of Addidi, a finance boutique for women. Addidi Wealth helps enterprising women plan and manage their wealth whilst Addidi Enterprise provides a collaborative club for angel investing and non-executive engagement with SMEs.
Prior to founding Addidi, Anna was the Managing Director at Fiona Price & Partners, the first business set up specifically to provide financial advice for women by women.
Anna is a graduate of Hull University and has a Masters from the London School of Economics. She holds both the Chartered Financial Planning and Certified Financial Planner qualifications.
As well as advising private clients, Anna is a regular contributor to national press and TV. Anna was awarded the Unbaised.co.uk’s Financial Adviser of the year award; nominated the Top female Adviser by FT’s Financial Adviser in 2015 and was a finalist in the First Women 2017 Awards for the Finance category. Addidi Wealth has been featured as one of the Top 100 Advisory firm by the New Model Adviser magazine in 2012, 2013, 2014 and 2015.
Away from work, she is married and a mother of 2 girls. Her interests are her family, travel and current affairs; she has served as an elected Councillor on Rochester City Council and Halling Parish Council. She was also a non executive director for the social enterprise, Fair Finance since it inception in 2005 to 2014.