The largest player in the Bangladeshi credit card market, The City Bank is one of the country’s oldest financial institutions.
The first private commercial bank in Bangladesh, The City Bank was founded in 1983. Today it is one of the top five banks in the country in terms of profitability, with a total balance sheet of US$3.5 billion. The bank provides a full range of financial products and non-financial services, with a focus on the SME space. The City Bank has a network of 132 branches, 400 ATMs and 159 fully licensed agent bank branches serving 1.6 million customers.
City Alo, meaning “light” in Bangla, was launched at 30 of the bank’s branches in March 2019, with a special women banking coffeeshop branch serving as the program’s headquarters. Focusing on four categories of women customers – women entrepreneurs, homemakers, salaried women and professional women – City Alo offers tailored financial offerings as well as a suite of training programs on business and financial matters. The initiative’s non-financial services also include a seven-category awards program for women as well as a partnership with Bangladesh’s largest university to offer discounted business and career management classes to City Bank’s women customers.