A pioneer in SME banking in Bangladesh, BRAC Bank is the country’s fastest-growing bank.

About BRAC Bank

Founded in 2001 with a small and medium enterprise focus, BRAC Bank is always looking to innovate and improve its business model in line with its commitment to profitable, customer-centric and socially responsible growth. Today the bank offers a full array of banking services to both individuals and business entities across Bangladesh. BRAC Bank serves more than 1.2 million clients, with a network of 186 branches, 448 ATMs, 460 SME Unit Offices and a further 1,800 delivery points.

The Program

BRAC Bank’s Women’s Market program, TARA, was formally launched in May 2017. The program began in 2016 as a diversity and inclusion effort to make the bank a great place to work for women, and evolved into a holistic proposition that aims to offer financial and non-financial products and services to all women in Bangladesh – from entrepreneurs to stay-at-home mothers. Under the program, BRAC Bank provides deposit, lending and credit card products tailored to women’s needs, alongside trainings and workshops on professional and business development, networking opportunities, a dedicated help line for TARA clients, and special discounts with retail partners.

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BRAC Bank has more than
200,000 female customers
and 3,230 women
SME owners as clients.

Women at the bank hold
more than 250,000 accounts.

The bank’s total credit
portfolio to women is
close to US$1 billion.

Over 800 women
work at BRAC Bank.

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The Opportunity - Bangladesh

  • 36%

    of Bangladeshi women have a formal account with a financial institution, 2017 Findex data showed.
  • 33%

    of the country's women were formally employed as of 2017, the ILO found.
  • 26%

    of women in Bangladesh saved money in 2017, according to Findex.
  • 10%

    of women saved at a formal financial institution in 2017, Findex found.