Bank al Etihad

Bank al Etihad delivers premium banking services to its customers and partners in Jordan. Its Shorouq Women’s Market initiative was rolled out in late 2014.

About Bank al Etihad

Established in 1978, Bank al Etihad is the seventh-largest commercial bank in assets out of 22 non-Islamic commercial banks in Jordan. With a market share of 5.3 percent, Bank al Etihad has assets of US$2.7 billion and deposits of more than US$1.5 billion. The bank operates a growing network of 34 branches in Jordan, with 40 ATMs spread across major cities. Since 2012, the bank has been consistently voted as the second-best employer in Jordan by the online career network Akhtaboot.com.

The Program

Bank al Etihad recently launched its Shorouq program, which supports all segments of Jordanian women, including women business owners, professional women, affluent women, housewives and women looking to invest for their families or retirement. Arabic for “sunrise,” Shorouq is branded to evoke the idea of a new day brimming with productivity and progress. Shorouq presents a comprehensive set of banking solutions and non-financial services that aim to empower women by allowing them to achieve financial freedom and security. As an extension of Shorouq, Bank al Etihad created an e-knowledge portal that serves as an education and networking platform.

The bank also participates in various women’s empowerment networks in Jordan and is known as an active advocate for women. Bank al Etihad’s deep-rooted commitment to gender equality is a big part of its corporate culture: A number of senior managers at the bank are women, including its CEO and Deputy CEO, and about 40 percent of its 725 employees are female.

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WOMEN AT
BANK AL ETIHAD

40 percent of the
bank’s staff is made
up of women.

The bank’s Chief
Executive Officer,
Nadia Al Saeed,
has been ranked one
of “The 200 Most
Powerful Arab Women”
by Forbes Middle East
for two consecutive
years — 2014 and 2015.

bank-al-etihad

The Opportunity - Jordan

  • 99%

    of women in Jordan aged 15 to 24 are literate, according to UNESCO research.
  • 50%

    gross enrollment ratio of women at universities in the country, UNESCO found.
  • 16%

    of women in Jordan had an account at a formal financial institution in 2014, according to Findex.
  • 10%

    of women borrowed from a financial institution in 2014, according to Findex.