Bank al Etihad

Bank al Etihad delivers premium banking services to its customers and partners in Jordan. Its Shorouq Women’s Market initiative was rolled out in late 2014.

About Bank al Etihad

Established in 1978, Bank al Etihad is the seventh-largest commercial bank in assets out of 22 non-Islamic commercial banks in Jordan. With a market share of 5.3 percent, Bank al Etihad has assets of US$2.7 billion and deposits of more than US$1.5 billion. The bank operates a growing network of 34 branches in Jordan, with 40 ATMs spread across major cities. Since 2012, the bank has been consistently voted as the second-best employer in Jordan by the online career network

The Program

Bank al Etihad’s Shorouq program supports all segments of Jordanian women, including women business owners, professional women, affluent women, housewives and women looking to invest for their families or retirement. Arabic for “sunrise,” Shorouq is branded to evoke the idea of a new day brimming with productivity and progress. Shorouq presents a comprehensive set of banking solutions and non-financial services that aim to empower women by allowing them to achieve financial freedom and security. As an extension of Shorouq, Bank al Etihad created an e-knowledge portal that serves as an education and networking platform.

The bank also participates in various women’s empowerment networks in Jordan and is known as an active advocate for women. Bank al Etihad’s deep-rooted commitment to gender equality is a big part of its corporate culture: A number of senior managers at the bank are women, including its CEO and Deputy CEO, and about 40 percent of its 725 employees are female.

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40 percent of the
bank’s staff is made
up of women.

The bank’s Chief
Executive Officer,
Nadia Al Saeed,
has been ranked one
of “The 200 Most
Powerful Arab Women”
by Forbes Middle East
for two consecutive
years — 2014 and 2015.


The Opportunity - Jordan

  • 14%

    of women in Jordan participated in the labor force in 2017, the World Bank reported.
  • 27%

    of women in the country had a formal bank account in 2017, according to Findex.
  • 7%

    of women in Jordan saved at a financial institution in 2017, Findex found, with 43% of women reporting they had saved money somewhere that year.
  • 14%

    of women borrowed from a financial institution in 2017, yet 47% of all women took out a loan that year, according to Findex.