Bank al Etihad delivers premium banking services to its customers and partners in Jordan. Its Shorouq Women’s Market initiative was rolled out in late 2014.
Established in 1978, Bank al Etihad is the seventh-largest commercial bank in assets out of 22 non-Islamic commercial banks in Jordan. With a market share of 5.3 percent, Bank al Etihad has assets of US$2.7 billion and deposits of more than US$1.5 billion. The bank operates a growing network of 34 branches in Jordan, with 40 ATMs spread across major cities. Since 2012, the bank has been consistently voted as the second-best employer in Jordan by the online career network Akhtaboot.com.
Bank al Etihad recently launched its Shorouq program, which supports all segments of Jordanian women, including women business owners, professional women, affluent women, housewives and women looking to invest for their families or retirement. Arabic for “sunrise,” Shorouq is branded to evoke the idea of a new day brimming with productivity and progress. Shorouq presents a comprehensive set of banking solutions and non-financial services that aim to empower women by allowing them to achieve financial freedom and security. As an extension of Shorouq, Bank al Etihad created an e-knowledge portal that serves as an education and networking platform.
The bank also participates in various women’s empowerment networks in Jordan and is known as an active advocate for women. Bank al Etihad’s deep-rooted commitment to gender equality is a big part of its corporate culture: A number of senior managers at the bank are women, including its CEO and Deputy CEO, and about 40 percent of its 725 employees are female.