Learning from the Best

The GBA publishes deep-dive analytical Case Studies, topic-specific Briefing Notes, and comprehensive practitioner-focused guides. Central to the GBA’s core offering is the creation of knowledge products based on network member experience.

Winning the Women’s Market

Winning the Women’s Market is GBA’s “how-to” guide, capturing wisdom from members to provide key tools for launching a successful Women’s Market program. The full guide is available exclusively to members. You can preview it in English and in Spanish.

Unlocking Women’s Market Potential: The Gender D&I Imperative

This InBrief explores the benefits and challenges of implementing comprehensive gender D&I strategies, and their impact on FSPs’ approaches to capturing the Women’s Market – with recommendations for those seeking to embark on similar journeys. Read it in English.

The Economics of Banking on Women

Women’s Market data reported by GBA banks demonstrates women are a profitable, stable and loyal segment when given the tools they need to succeed: access to finance, information, education, networks and recognition. Explore the report in English.

GBA Case Study: BancoEstado

The most recent addition to our Case Study series explores how BancoEstado has gone from massifying access to financial services for women to unlocking the potential of women’s businesses in Chile.

Case Study: Access Bank

This sixth Case Study in the GBA series looks at Access Bank in Nigeria, which has a strong segmentation strategy that has propelled solid growth in its women’s portfolio. Read it here.

GBA Case Study: NatWest

This Case Study entry features Women in Business champion NatWest, part of the Royal Bank of Scotland. The bank has found great success through its ability to leverage partners in the ecosystem to deliver real value to its women clients.