GBA Case Study: Access Bank

Access Bank's innovative Women's Market segmentation strategy has propelled strong growth in the women's portfolio at the Nigerian powerhouse. This Case Study explores how they went about developing their strategy and some of the innovative ways they are reaching out to women in their home base and across Africa.



TitleGBA Case Study: Access Bank
Version2018
Category,

Leave a Reply

Your email address will not be published. Required fields are marked *