Women are a powerful force in the global economy, with significant untapped business potential.
By harnessing this power, financial institutions around the world are achieving success.
Women make or influence up to 80% of household buying decisions worldwide.
73% of women globally report being unsatisfied with their banking services.
Up to 33% of private businesses are owned or operated by women internationally.
80% of women-owned small and medium enterprises with credit needs are un-served or under-served.
GBA members make the business case for female financial empowerment every day with their own success stories. We help them drive profits and grow their programs through three key operational areas.
GBA has a strong international presence, with dozens of members
working to financially empower women and boost economies around the world.
The publication, featuring member data from 23 banks in 18 countries, highlights the business case for serving the Women’s Market.
In her February letter, CEO Inez Murray pays homage to the late Julie Weeks and unveils version 2.0 of “Winning the Women’s Market”
We are thrilled to announce the launch of version 2.0 of “Winning the Women’s Market: A How-To Guide for Financial Institutions.”